When the pandemic swept the globe in 2020, Donta Henson and his brother, William, were drawn to a unique pastime: tequila tasting. What started as a casual hobby soon evolved into a passion project, leading them to entrepreneurship.

Gathering at Donta’s home every week, the brothers explored the world of tequila, guided by William’s introductions to various brands and expressions. As their knowledge grew, so did their circle of friends, who sought tequila recommendations from William, inadvertently dubbing him the unofficial expert among their friends.

Creating their own tequila brand began as a passing joke between the brothers. However, the notion lingered in Donta’s mind, eventually sparking a serious conversation about the possibility. Determined not to let the opportunity slip away, Donta embarked on a quest to turn their shared passion into a reality. Hailing from Pasadena, Maryland, the brothers set out to establish their tequila brand. Despite facing obstacles such as a shortage of available distilleries due to pandemic-related disruptions, Donta persisted in his pursuit. A stroke of luck led them to a family-owned distillery in Guadalajara, Mexico, where they found the expertise and support needed to navigate the industry’s complexities.

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